We've recently released a new case study, available on our website, looks at the effective use of CRM in higher education. The case study, one in a series on successful CRM implementations, focuses on Darlington College, a large Further Education College in the North of England.
A CRM system was an essential factor in Darlington College's drive to extend and improve business performance, primarily within Employer Engagement.
The case study explains how the college deployed Microsoft Dynamics CRM to help them engage more effectively with the local business community, streamline internal processes and increase competitiveness against other training providers.
Like many other colleges, Darlington College needed to maintain focus on their core student base. However, with increased competition from private training providers, the college also put great importance on engaging with the local business community to provide training for employees. The case study describes how the CRM software provides a central database to store and manage contacts, accounts, course and communication information, delivers better tracking, management and reporting, and improves performance and process efficiency.
Commenting on the case study, John Odell, a senior CRM consultant at Concentrix said “Concentrix has successfully deployed CRM systems in a variety of educational establishments. Darlington College is a great example – the CRM system helped them achieve excellent results in terms of employer engagement, and has helped them achieve an outstanding Ofsted report.
Established in 1999, Concentrix has delivered some substantial projects into UK colleges and training institutions. And, as a Microsoft Authorised Education reseller, Concentrix were able to pass on significant educational discounts to the college. As well as CRM in education, Concentrix has produced a variety of other CRM case studies focussing on sectors including manufacturing, logistics, membership management, retail and others.