Do you use the email marketing capabilities of your CRM software?
Every business needs to communicate with its customers, suppliers and prospects. Email has many obvious benefits, but in this world where a few spammers have given email marketing a dubious reputation, it’s important to get it right. Knowing who you are targeting, and targeting the right people is essential. The closer you can match a message to the preference of your target audience in terms of its content and delivery mechanism, the higher the probability of its success.
Many Concentrix customers use the marketing function within their CRM system to send out email campaigns. However, for our customers that need a really powerful email marketing tool we recommend Communigator’s email marketing software.
Communigator’s email marketing software integrates with your Customer Relationship Management (CRM) system in order to provide effective and successful email marketing campaigns. It works with popular CRM solutions such as Sage CRM, Microsoft Dynamics CRM and FrontRange GoldMine.
Some of the benefits of using an email marketing application which integrates with your CRM system are:
- Provides clear campaign analysis which shows open and click-through rates
- Enables you to manage your bounce backs and keep your data up-to-date
- Manages unsubscribes and updates the contact record in CRM
- Allows creation of predetermined campaigns collating an audience at a specified time or triggered event (i.e. every Tuesday morning)
- Enables creation of both HTML and text email (Two part MIME) for greater delivery rates and to avoid SPAM filters
- Allows you to see the likelihood of emails being rejected by SPAM filters, due to unsuitable choice of words or content
- Provides ability to personalise through fields from your CRM system to increase open rates
If you use email campaigns as a significant part of your marketing, integrating Communigator’s email marketing software with your CRM system should be a consideration. The in-depth analysis can be a real eye-opener, especially when you watch a campaign run. Monitoring the statistics, finding out what message titles work, comparing campaign opening rates and responses can be an education in itself, and the success rates of your campaigns can improve dramatically.
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