CRM UK - the official blog of the CRM specialists at TSG

Got Issues with CRM?

Due to the success of our first Customer CRM Surgery in February, we’ve decided to make it a regular, monthly event. So, we’re inviting Concentrix customers to book an hour’s one-to-one consultancy at our offices on Friday March 7^th 2008  - for free!

If there’s something you would like to talk to Concentrix about, please get in touch and reserve your place. Remember, we’re keen to discuss any topic related to CRM: support, training, technical queries, software, upgrades, CRM technology, accounts, marketing – anything. We’ll be covering all the products we supply including Sage CRM, SalesLogix, Microsoft Dynamics CRM and FrontRange GoldMine.

All we ask is that you book in advance (before Tuesday March 4th), let us know what time you would like to come and if there’s a particular topic you want to talk about or someone you’d like to meet.

So, if you’ve got issues with CRM, come and visit us on March 7th! Just email us or call 01509 410 500 to book

We look forward to seeing you!

GoldMine Premium Evaluation

Ever since it was first released, we've frequently been asked to supply demonstration versions of GoldMine Premium Edition. So, we've signed up to an initiative from FrontRange (the makers of GoldMine) called TestDrive.

GoldMine Premium Edition TestDrive is a real time, online demonstration of the software. You can access it from your web browser and it doesn't require any licence or unlock codes. You do have to supply some details about yourself however.

The demonstration is populated with data so you can evaluate the software fully and realistically. There's also an interactive guide to take you through or for you to refer to if necessary. So, if you're interested in trying the software for yourself, just click on the banner below to get started!

CRM Podcasts

We’ve put a couple of podcasts on the Downloads section of the Concentrix website that will make interesting listening for anyone considering a CRM system. The podcasts were produced by Sage, however the content is useful whether you’re considering Sage CRM, SalesLogix, or a completely non-related CRM system like Microsoft Dynamics CRM or FrontRange GoldMine.

The podcast ‘Maximising the benefits from CRM’ suggests that businesses should select CRM systems using a return on investment (ROI) basis. Among the many real and potential benefits new CRM systems can bring a company, it’s important to get it right. There’s a worrying statistic from Gartner research that suggests that up to 60% of all implementations of CRM systems fail. CRM systems only deliver benefits when they have been implemented properly and match the business needs of the organisation. It’s not all about software either. Areas such as business process analysis, effective change management, internal marketing and an appropriate training strategy are just as important as getting the software running on your system. That’s why working with an experienced business partner is essential to the success of a CRM project. 

‘Maximising the benefits from CRM’ discusses how to establish return on investment and derive genuine value from a CRM system. It also states however that companies that use a strategic framework to estimate, plan and promote their CRM initiatives, are twice as likely to achieve success, and discusses the current CRM landscape and how to ensure your CRM system is deployed correctly.

The podcast 'Customers favouring Goliath – How can David fight back?' looks at how larger companies can often have superior customer service due to the CRM systems they have in place. The podcast discusses how CRM systems in small and medium businesses can help level the playing field. It also includes expert advice and a case study.