Over recent months Concentrix has been developing a variety of new CRM case studies. The aim of the case studies are to demonstrate how CRM work implementations work in practice, what’s involved, and to provide real-life examples of different CRM system implementations.
One of the CRM case studies describes how a precision engineering business, Multi-Wing, successfully deployed Sage SalesLogix.
Sage SalesLogix is one of the UK's leading Customer Relationship Management (CRM) systems. Before implementing SalesLogix, Multi-Wing relied on various spreadsheets and an ageing database to manage its sales and customer service processes. However, the convoluted system was slow, difficult to use and prone to inaccuracies and error. Multi-Wing is firmly committed to providing unprecedented levels of customer service. However, the system of spreadsheets made this difficult and didn’t support their commitment.
Concentrix takes a product agnostic approach to supplying CRM solutions, and is formally accredited to supply CRM solutions from a variety of vendors. As a result, when Multi-Wing approached Concentrix, they were able to consider several CRM solutions and choose the most suitable software for their business needs. As well as SalesLogix, these included Sage CRM, GoldMine Premium Edition and Microsoft Dynamics CRM. Staff from Multi-Wing discussed their requirements with experts from Concentrix and after examining Multi-Wing’s specific business objectives, bith companies decided the best fit solution would be Sage SalesLogix.
Sage SalesLogix is specifically designed as a CRM solution for small and medium sized businesses. There are many features of Sage SalesLogix which appealed to Multi-Wing. However, one benefit in particular was the ability of SalesLogix to help deliver outstanding customer service, significantly building and strengthening relationships which subsequently increase customer loyalty.
In summary, SalesLogix helped Multi-Wing to:
· Consolidate information from across the company
· Reduce call preparation time by at least 30%
· Improve communications internally as well as externally
· Efficiently manage its sales pipeline, quotation tracking and content management
· Deliver highly professional customer service, resolving issues quickly and effectively
· Improve time-management
· Achieve 100% user uptake - the system is highly valued by staff
For more information about Sage SalesLogix, CRM case studies or Concentrix, please visit our website or contact us.
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