CXO Europe is a popular business management journal written by executives for executives. It has an extensive circulation, and is published on-line as well as in traditional hardcopy magazine format. Read by senior management across Europe, the aim of the publication is to deliver a well balanced educational resource that serves as an essential tool for decision makers in the alignment of IT and business.
As leading UK independent CRM specialists, Concentrix is pleased to have been asked to contribute an article for the December edition of the on-line publication. The article, “CRM: where it is, where it’s going and how to get it right” discusses current CRM technology, the market, developments and trends. It’s an in-depth article and as well as discussing the current CRM market, it looks at how CRM technology is evolving. This includes integrated business management software, visual data analysis and whether the ‘one-size fits all’ CRM model will continue.
Please take a look at the article and feel free to post your comments and feedback here. Or if you would like to discuss CRM direct with a specialist, please contact Concentrix.
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