Sage Sponsors The Krypton Factor

After a 14 year break, The Krypton Factor has recently made its return to our living rooms.  This time, the show has been sponsored by Sage PLC. The sponsorship deal puts the show as the biggest advertiser-funded program agreement on ITV to date.

The Krypton Factor tests contestants for qualities such as mental agility, discipline and determination.  For Sage, the sponsorship deal is part of a much wider marketing campaign which aims to understand, explore and celebrate the qualities that make people in business more likely to succeed.

Joanna Elliot, Head of Brand Communications for Sage PLC said, “Sage believes that in our fast-paced, rapidly changing world, the qualities needed to succeed in business are very similar to those that are needed to compete on The Krypton Factor and that is why Sage is working with ITV to bring the show back as a great way of learning about these attributes."

Concentrixis an Accredited Sage Business Partnerwhich means we can supply high levels of support to all Concentrix customers that use Sage CRM, Sage 200 or Sage Line 50.

For more information about Sage Software and how it can work for your business, contact Concentrix on 01509 410500 or email [email protected].