The passenger transport market is highly competitive and targets driven. All companies are striving to increase passenger numbers, reduce the amount of late arrivals and ultimately magnify profitability.
The majority of us use public transport from time to time. For some, it is part of their daily routine. However, with the increased awareness of global warming and government schemes to reduce carbon footprint, it seems extremely likely that more and more of us will use public transport for our daily commute. But with an increasing number of passengers, how can transport operating companies ensure that everyone receives excellent customer service? Customer Relationship Management (CRM) systems could provide the answer.
CRM is a way of improving business efficiency. It is about building and strengthening customer relationships to keep them coming back. CRM systems provide substantial advantages to transport companies as they significantly improve the way the organisation operates. Deploying a suitable CRM system could significantly change the customer service for passenger transport operators by
- Improving service, communication and transparency with the customer
- Increasing operational efficiency
- Providing real-time reporting on all elements of performance against KPIs
- Enabling quality control However, implementing a CRM system is by no means the whole story. For a CRM system to improve the efficiency, effectiveness and ultimately productivity, it needs to be part of much wider cultural shift. In order for this to happen, many organisations require CRM training once their system has been deployed and this is something which Concentrix can provide.
Concentrix is an independent CRM, and IT solutions specialist based in the heart of the midlands in Loughborough. Concentrix supplies the best in breed CRM solutions including Microsoft Dynamics CRM, Sage CRM and FrontRange’s GoldMine. Concentrix also provides Security solutions from GFI, Sophos and WatchGuard. Concentrix takes a product agnostic approach to supplying all software and this ensures you get the solution which is right for your business.
For more information about how CRM for the Transport Sector, and how CRM can help Passenger Transport operators to enhance their profitability, contact Concentrix on 01509 410500 or email [email protected]
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