Accounting and CRM systems have become pivotal to the success of organisations in recent years. Both bring significant advantages to a company. However, finance and CRM systems generally operate in very different ways. Financial systems are generally quantitative in nature, with users arguably seeing customers as a line on a sales ledger. However users of CRM systems very much focus on the building of relationships with customers and therefore the communication which occurs between the customer and the organisation.
As a result, companies can ultimately end up using two separate systems in parallel – one for front office functions and one for back office functions and this has the potential to cause significant problems within an organisation. Especially when staff see customers differently. For example, staff using the back office system may see a customer as a recurring bad payer, whereas staff using the front office system may see the customer as a potential big revenue earner.
However this does not need to be the case. Through implementing a fully integrated solution an organisation can connect both front and back office systems to provide one centralised system which the company can work from. This provides a number of advantages including reduced duplication of effort, more accurate customer information and therefore greater efficiency and effectiveness.
Microsoft Dynamics NAV is a fully integrated solution which enables you to manage your entire business using one piece of software. Microsoft Dynamics NAV is about much more than Finance and CRM, there are modules to cover every aspect of business including:
- Financials
- Sales and Marketing
- Jobs and Project Management
- Service Management
- HR Management
- Supply Chain Management
- Manufacturing
- Business Intelligence
What’s more, it is easy to use and will help you to:
- Increase Productivity
- Easily Produce visuals, tables and reports
- Make your processes transparent and efficient
- Grow your business
Concentrix recommends Microsoft Dynamics NAV because:
- It is cost-effective, robust and flexible
- We can deploy it quickly, and above all correctly, so it meets the needs of your business. And when deployed correctly, Microsoft Dynamics NAV delivers rapid ROI
- It's extremely flexible. Concentrix can rapidly adapt Microsoft Dynamics NAV to your precise business processes, simplifying and streamlining the way your whole organisation works
There's a massive range of industry and process specific add-on applications available. These add powerful sector and process specific functionality to Microsoft Dynamics NAV - no matter what industry or area you are in or how specialised your processes are. And, all the add-ons supplied by Concentrix are tested, approved and certified by Microsoft.
Concentrix is an independent Business Solutions specialist based in the heart of the Midlands in Leicestershire. Concentrix takes a product agnostic approach to implementing Business Management Solutions and provides a number of products including Microsoft Dynamics NAV, Sage 200, Microsoft Dynamics CRM, Sage CRM and FrontRange’s GoldMine.
For more information about Microsoft Dynamics NAV, or any of the other products provided by Concentrix, contact us on 01509 410500 or email info@ concentrix.co.uk
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