There is no denying that the current economic climate has made business tough. There is more and more competition for less and less business, so getting that all important order is becoming increasingly difficult. So how can you ensure that your organisation makes it through to the other side of the current economic situation?
There are number of things you could do:
Option One: Do nothing different and continue to do what you have always done. However, it could be argued that this is an extremely risky strategy to adopt especially when your competitors are likely to be increasing their activity.
Option Two: Invest in a new or update an existing finance system. After all, one of the key reasons that many businesses fail is because of bad financial management. But although this might help your cash flow, it is not likely to have an impact on your prospects who will be being hit hard by your competitors and their marketing efforts.
Option Three: Increase your own marketing activity. This must be targeted and specific, there is absolutely no point in sending out blanket marketing messages. Untargeted campaigns are an expensive waste of time!
Option Four: Invest in a CRM system. This will enable you to keep all your key customer information in one place. It will provide your staff with increased knowledge which will enable them to deliver exceptional customer service. Happy customers are more likely to stay loyal and the recurring revenue which they generate could be your life line.
Option Five: Invest in a fully integrated solution which will connect front and back office functions and provide transparency throughout the organisation. Many integrated solutions have the option to add a Business Intelligence modules. This will give you a clear view of what is happening within your organisation and will enable you to make more informed business decisions. What’s more, with a fully integrated solution, you get all of the benefits of a CRM and Finance solution embedded into one system.
Having considered all of the alternatives, it is evident that doing nothing is not an option, something has to be done to increase efficiency, effectiveness and ultimately the profitability of an organisation.
While there are significant benefits of implementing a standalone CRM or Accounts system, these are likely to be magnified by implementing an integrated solution. Microsoft Dynamics NAV is a fully integrated solution which will enable an organisation to work from one centralised source of data. Microsoft Dynamics NAV has built in functionality which offers powerful tools for every element of business including:
There are significant benefits of implementing Microsoft Dynamics NAV including:
- It helps staff to stay connected whilst mobile. This means that you can create and manage detailed contact information and relevant activities directly within Microsoft Outlook in the office, on the road or whilst working offline, and then synchronise the information with Microsoft Dynamics NAV.
- Microsoft NAV provides you with customer information whenever you need it
- The reporting tools in Microsoft NAV mean that you can quickly and effectively analyse performance.
- Enables Sales and Marketing staff to work together, as calendars, customer information and to do lists can be shared.
Concentrix takes a product agnostic approach to supplying integrated solutions and provides Microsoft Dynamics NAV as well as Sage 200 Suite. This enables us to ensure that you get the solution which matches your business requirements.
For more information about Microsoft Dynamics NAV or The Sage 200 Suite, please do not hesitate to contact us on 01509 410500 or email [email protected]
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