Anyone watch the Krypton Factor on ITV1? It’s sponsored by our largest supplier, Sage (UK) Ltd. Here's some more details:
Following the success of last year’s biggest Advertising Funded Programme deal, Sage continues its journey to identify, explore and celebrate the qualities that make people in business more likely to succeed.
Business software and services provider, Sage (UK) Limited, is testing the nation’s business skills with its Business Brains campaign, and the renewal of its partnership with ITV to fund a second series of The Krypton Factor, which has returned to ITV1. The first series, hosted by Ben Shephard in 2009, reached over 18 million viewers across its run and 500,000 enthusiasts challenged their business IQ on www.trainyourbusinessbrain.com,
“The Business Brains campaign has had an enormous impact on our business. In less than an year, we achieved a shift in brand perception and created a much stronger emotional connection with our customers and business partners. With so many people asking for the show to come back, we couldn't resist. It's a journey we haven't finished yet.” Explained Joanna Elliott, Head of Brand Marketing at Sage.
The Krypton Factor is made for ITV1 by ITV Studios’ entertainment department and was commissioned by John Kaye Cooper, ITV’s Controller of Entertainment who said: “We’re delighted that The Krypton Factor will return to ITV1. The partnership with Sage is an excellent model for advertiser funded programming and, with a challenging new Assault Course, and innovative brainteasing games in series two, the show continues to go from strength to strength.”
Claire Horton, Controller of Entertainment at ITV Studios said: “We’re delighted to be working with SAGE for a second series of The Krypton Factor on ITV 1. We have already been inundated with hopeful applicants who, amongst other rounds, will have to tackle the brand new specially designed assault course. This is going to be our biggest and best The Krypton Factor yet.”
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