In the UK, CRM for charities and not-for profit organisations is increasingly popular. For charities their most important asset is their funders and supporters and in order to secure future success, it is essential to retain existing backing at the same time as attracting new interest. However, with the depressed state of the economy, monetary contributions may be a little lighter than in previous years, although the support may still be there. This is because many of us are trying to hold onto our cash for longer and have reduced non-essential spending, often this includes charitable donations. As a result, it has become essential for charities and not for profit organisations to develop strong relationships with existing funders, after all, in tough economic times; they could become a life line.
How can charities retain existing support?
The key to developing any long term relationship is communication, however often improving communication is easier said than done. Within organisations there will be varying processes of storing information. One department may store information on spreadsheets, others will use paper files and there will be some who just store information in their heads. However, holding critical data in this unstructured manor can result in a poor relationship between the charity and the funder, this can ultimately lead to funding going elsewhere. However CRM software can help.
Why do charities and not for profit organisations need CRM?
CRM is a way of improving business efficiency and effectiveness, it all about attracting new funders at the same time as retaining existing support. CRM streamlines internal processes and helps everyone within the charity work together and share critical information.
What benefits will CRM bring to charities?
CRM will bring a number of benefits to a charity or not for profit organisation including:
- One centralised database – providing a complete view of all sponsors, donors and funders
- Improved communication – between staff and between the charity and its supporters
- Administrative tasks are made easier as they are automated
- Enhanced staff efficiency and effectiveness through streamlined processes
How much does CRM cost?
Implementing a CRM solution doesn’t have to cost a fortune, there are solutions available to suit every budget. What’s more there are considerable discounts available for charities on both Microsoft CRM and Sage CRM licenses, in some cases the discount can be up to 80%.
Concentrix is an independent CRM specialist and provides the best in breed solutions including Microsoft Dynamics CRM, Sage CRM and FrontRanges GoldMine.
For more information about any of the CRM solutions provided by Concentrix or for help and advice on selecting the solution which is right for your charity or not for profit organisation, please contact Concentrix on 01509 410500 or email [email protected]
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