In the UK, the use of CRM in the education sector is growing. As well as helping with marketing to prospective students and improving communications during the admissions process, many colleges are using CRM in areas such as employer engagement, train to gain, alumni programmes and helping towards accreditations such as the training quality standard. In many cases it’s these factors that are really driving the CRM projects forwards.
Concentrix has worked with many institutions in the UK education sector to help with their CRM projects, including colleges, universities and supporting organisations, and has a long list of satisfied clients. To illustrate how these projects typically work in practice, we’ve recently released a case study of CRM in the education sector, describing how Concentrix and Bradford College turned around an ailing CRM project into a highly successful system which is delivering significant benefits.
When Concentrix started working with Bradford College, which is one of the largest Further Education Colleges in the UK, the college already had a CRM system. However the project, which originally started with another business partner unrelated to Concentrix, had got off to something of a rocky start. The new case study describes how Bradford College appointed Concentrix as their new CRM business partner, and how the project went on to improve employer engagement, streamline the colleges internal processes and provide a solid, reliable CRM system. T
The Bradford College case study is one of a series of CRM case studies from Concentrix, and the second focussed on CRM in education. While Bradford College used GoldMine Premium CRM software for their solution (they started with GoldMine Corporate Edition, but after investigating the college's requirements fully, Concentrix recommended they upgrade), we have also released a case study on Microsoft CRM in Education. This case study describes how Darlington College successfully deployed Microsoft Dynamics CRM help them engage more effectively with the local business community, streamline internal processes and increase competitiveness against other training providers. The system also helped Darlington College towards an outstanding Ofsted report.
If you’re interested in CRM in the education sector, there’s also an article in CRMsoftware blog which you may want to read: From Employer Engagement To Student Alumni, Microsoft Dynamics CRM Is Delivering Proven Benefits To The Education Sector.
If you need any further help, advice or information about the use of Microsoft CRM or GoldMine software in the UK education sector, please don’t hesitate to contact Concentrix.
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