Retailing in the UK has never been so tough. There are high-streets up and down the country with empty units and other shops advertising their closing down sales. So in tough times, what does a retailer have to do to ensure they make it to the other side of the depression? Well, CRM and Business Management Solutions for retailers may provide the answer.
What is Customer Relationship Management?
Customer Relationship Management (CRM) is all about building relationships with existing customers at the same time as attracting new clients. Properly implemented CRM software will provide retailers with one centralised location to store all information about customers, suppliers and competitors. It will reduce duplication of effort and ultimately improve the productivity of an organisation.
What benefits will CRM bring to retailers?
The benefits if implementing CRM software in the retail sector include:
- One centralised source of information
- Improved communication
- Streamlined internal processes
- Improved level of customer service
- Increased competitive advantage
- More targeted Marketing Campaigns
How much does implementing a CRM system cost?
Implementing a CRM solution doesn’t have to cost a fortune. The cost of a CRM system depends on a wide variety of factors, and there are solutions available to suit almost every budget. CRM is available on either a hosted or an On-Premise platform. Typically the hosted CRM platform is used by smaller retail companies who do not require a high degree of customisation. Whereas, On-Premise CRM solutions are typically used by larger retailers with more complex requirements and who require greater flexibility and control.
Concentrix is a UK independent CRM specialist. Concentrix takes a product agnostic approach to supplying software and provides best in breed solutions including Microsoft Dynamics CRM, Sage CRM and FrontRange’s GoldMine.
For more information about CRM or how CRM can help retailers please contact Concentrix on 01509 410500 or email [email protected]
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