Like all industries in the UK, the food industry is highly competitive. All companies are aiming to enhance profitability by increasing customer numbers and reducing costs. So, how can you achieve a competitive advantage?
The key to the development of any successful relationship lies in excellent communication. However in the context of an organisation this can be difficult. There are often differences in the way that people store information; this will normally vary between departments. For example, some will hold data in paper files, others will use a number of different spreadsheets and there will be a few who store all information in their heads. However, this unstructured manner leads to gaps in knowledge which can lead to the delivery of poor customer service, resulting in custom going elsewhere.
This is where Customer Relationship Management software (CRM) can help. CRM is all about building relationships with existing clients at the same time as attracting new customers. CRM provides a central place to store information about customers, suppliers and competitors alike.
CRM brings several advantages to companies in the food industry including:
- Improved communication – between staff as well as between the organisation and customers through targeted marketing campaigns.
- Administrative tasks are made much easier through automation
- Increased staff efficiency and effectiveness through streamlined processes.
Concentrix has helped several companies in the food industry to improve their efficiency and effectiveness. And provide best in breed solutions including Microsoft Dynamics CRM, Sage CRM and FrontRange’s GoldMine.
For more information about Concentrix or how CRM software can be used in the food industry, please contact Concentrix on 01509 410500 or email [email protected]
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