So far this year, Microsoft Dynamics CRM has received a variety of accolades from independent research firms and analysts.
Back in April, Microsoft announced that Microsoft Dynamics CRM had been positioned in the Leaders quadrant of the 2010 Magic Quadrant for CRM Customer Service Contact Centres by the independent research firm Gartner Inc. In this research report, Gartner Inc. looked primarily at CRM business applications for customer service interactions.
Earlier this week, (on 22nd June) Microsoft said that Microsoft Dynamics CRM had achieved recognition from another leading independent research firm, Forrester Research Inc. Forrester rated Microsoft Dynamics CRM as a Leader in The Forrester Wave(TM): CRM Suites for Midsized, Q2 2010 (June 2010) and The Forrester Wave(TM): CRM Suites for Large Organizations, Q2 2010 (June 2010) reports. According to Forrester, software vendors in these Leaders categoroies have both a strong product and a strong strategy.
The independent research reports support opinions and feedback from a number of Concentrix customers, as well as from our own technical, development and business consultancy staff that Microsoft Dynamics CRM is one of the strongest CRM software products on the market. It’s also not restricted to any particular vertical or size of organisation. On the Microsoft news centre, a statement from Microsoft about the research goes on to explain how, that for the mid-market, the Forrester Wave reports looked at the strengths and weaknesses of nineteen CRM software solutions. Forrester compared each one to over five hundred criteria, which they had chosen to reflect the needs of mid-market organizations. Similarly they also looked at eighteen CRM solutions for larger organizations, and again evaluated these against over five hundred criteria selected to reflect the requirements of businesses such as these.
Obviously this number of criteria means a pretty thorough evaluation of each CRM software product. They included, among other points, offering a multifunctional CRM application suite, a solution targeted to multiple industries, and a product now in general release and in wide use by customers.
Forrester found that large, as well as midsized organisations have many technology options they can consider. In Forrester's evaluation of multiple CRM solutions, Microsoft Dynamics CRM was one of the solutions to which the company gave high marks to for ease of use and relatively quick deployment times.
Microsoft Dynamics CRM is available as a hosted or on-premise option, and Concentrix has deployed the product in a wide variety of small, medium and large organisations throughout the UK. A common theme we’re identifying, in small businesses in particular, and to a lesser extent medium sized organisations, is that they start off with hosted Microsoft Dynamics CRM. They effectively use this as a trial and then, having established a CRM culture and proven the benefits of the product within their business, then choose to move to on-premise deployment.
However it’s deployed, Microsoft Dynamics CRM is one of the key products among the CRM solutions we offer. As independent CRM specialists, we’ll help you choose the right CRM software for your business – right for your business requirements, processes, your people and your budget.
For more information about Microsoft Dynamics CRM or any of the other CRM solutions provided by Concentrix, please contact us.
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