The popularity of CRM software has increased significantly over the past few years. It has moved from being a nice to have solution to an essential piece of software for businesses of all sizes to ensure success.CRM solutions enable businesses to improve efficiency and effectiveness by providing one central location to store all information relating to customers, prospects and competitors alike. CRM solutions also streamline internal processes and will make having silos of information and duplicate effort a thing of the past.
Selecting a CRM solution
Concentrix provides best in breed CRM solutions, Sage CRM, Microsoft Dynamics CRM and FrontRange’s GoldMine. Concentrix has excellent working relationships with all of its suppliers and is a Sage Accredited Business Partner, Microsoft Gold Certified Business Partner and a FrontRange Premier Partner. Both Sage CRM and Microsoft Dynamics CRM are extremely popular solutions, so how do they compare?
Sage CRM Sage CRM is a browser based solution designed to deliver the real benefits of CRM to businesses. And with over3.1 million users worldwide, Sage CRM is an extremely popular solution.
The Sage CRM brings together all the information from across your business, providing you with a complete 360 degree view of your customers. This functionality will enable you to deliver an enhanced level of customer service in comparison to customers – providing a real competitive advantage. What’s more, you can quickly analyse, manage and synchronise Sales, Marketing and Customer Care Activities across all points of contact. What’s more since the early versions of the product, Sage experts have been designing Sage CRM to be highly intuitive and easy to use, even during the most demanding business situations. Sage CRM v7 takes this a step further. The new design makes the software even easier to navigate, and offers a choice of interface designs and enables users to produce their own layouts. It even has a selection of gadgets so users can customise their dashboards with these mini-applications using 'drag and drop'. Microsoft Dynamics CRM Microsoft Dynamics CRM was first released in 2007 and has been hugely popular with both new and existing CRM users alike, with over 1.4 million users in over 80 different countries. This is for four main reasons: - Flexibility - Familiarity - Functionality - Reliability Much like Sage CRM, Microsoft Dynamics CRM will significantly enhance the efficiency and effectiveness of an organisation by storing all information in one centralised location. Microsoft Dynamics CRM is an intuitive solution. It looks a lot like Microsoft Outlook and this is not a coincidence. The familiarity of Microsoft Dynamics CRM means that user uptake is often higher than other solutions. What’s more Hosted Microsoft CRM is also available for those businesses which want to buy Microsoft Dynamics CRM, but don’t want to invest in new hardware. The latest version of Microsoft Dynamics CRM 2011 is due for release in September 2010 and promises to be packed a range of exciting new features including: - Dashboards - Which will increase visibility across the business and can be role tailored, individually tailored or fully contextual - Code in the Cloud - Which means hosted solutions can be customised and integrated - Enhanced Familiarity - Microsoft Dynamics 2011 looks and feels more like outlook than ever before - Role Tailored Client - This removes all the clutter from a users workstation and therefore improves their productivity. Role Tailored functionality is already a feature in Microsoft Dynamics NAV and has been a great success. So, Which solution is the best? Having actually compared Sage CRM and Microsoft Dynamics CRM, it really isn’t a case of their being a best solution as both Sage CRM and Microsoft Dynamics CRM are high quality solutions and have their advantages. However essentially both will: - Reduce duplication of effortEnhance efficiency and effectiveness of the organisation - Improve internal processes - Improve customer service If you are unsure which the best solution for your organisation is, Concentrix has on online software selector and comparison table which will help you. There are also number of case studies available for download which provide real life examples of successful CRM implementations. More Information For help, advice or more information, about Sage CRM or Microsoft Dynamics CRM, please contact Concentrix on 01509 410500 or email [email protected].
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