Concentrix has issued an addition to its selection of CRM case studies. The latest case study looks at The REaD Group Plc, and their deployment of Sage CRM.
The REaD Group Plc supplies data suppression products which improve the accuracy, dynamism and security of data for direct marketing. Used by both business-to-consumer and business-to-business marketers, its market-leading products include the Gone Away Suppression File (GAS), GAS Reactive, The Bereavement Register (TBR) and suppressiononline.com.
Founded in 1991, The REaD Group Plc is synonymous with the development and supply of innovative, high-quality products which help direct marketers ensure their mailing lists are clean.
Before implementing Sage CRM, The REaD Group Plc had been using a well-known contact management system. However, the company found the functionality and flexibility of the contact management system limited, and the product was unable to fulfill their business requirements. There were also several other key areas that needed to be addressed, including the way certain tasks were being carried out, duplication of effort, access to data, the need for a centralized data source, and effective reporting.
The REaD Group Plc case study looks at how the company progressed from contact management software to a multifunctional, company-wide, 40-user Sage CRM system. It provides a useful and realistic look at an implementation of Sage CRM, from the reasons the company first started looking at CRM software and project objectives, to choosing a supplier, the CRM solution and results.
The new Sage CRM case study is available on the Concentrix website, along with several others. We can also email you a pdf of the case study if required.
Links:
Comments