CRM UK - the official blog of the CRM specialists at TSG

Customer Satisfaction

As a Microsoft Gold Certified Partner, Sage Accredited Business Partner and FrontRange Premier Partner, customer satisfaction is something which is of paramount importance to Concentrix.

Just like other businesses, Concentrix realises that it costs far more to attract a new customer than it does to keep an existing one. Subsequently, we put processes in place to gain an understanding of how satisfied our customers are. In order to ensure that we’re providing the highest level of service possible, we carry out customer surveys every month which allow us to monitor our performance.

We are extremely happy with the results of the surveys for June, July and August, which show how committed Concentrix is to providing excellent customer service. In fact, 100% of respondents said that they would be likely to use Concentrix again in the future. 100% also stated that they would recommend Concentrix to someone else. 

We’re proud of our reputation. It’s why we’re one of the UK’s leading independent CRM and business management software specialists.

To find out more about the services which Concentrix provide, please call 01509 410500, alternatively, email: [email protected].

CRM provides a life line to Marketers in the Credit Crunch Crisis

Since the Credit Crunch began a year ago, it’s estimated to have wiped around £600bn from the UK’s wealth.  As the impact of the credit crunch is expected to last until early 2009, all companies irrespective of size and location are likely to feel the pinch. This makes it imperative to ensure that all of your marketing efforts have maximum impact, and to ensure that you are targeting the right people in order to avoid wasting resources, time and effort.

Concentrix has seen more and more interest in CRM over the past few months. This interest is, somewhat ironically most likely because of the credit crunch and that CRM systems help businesses to improve efficiency. CRM helps you to build relationships with your customers which will keep them returning in the future. Also, having a good relationship with one client can help you to gain new clients through “word of mouth”.

One of the most significant advantages of CRM systems to marketers is easy access to comprehensive customer information and contact history. This can enable you to identify and target the most profitable prospects and track specific marketing campaigns. The impact which a CRM system can have is remarkable and there are a variety of affordable, powerful CRM Software packages available for small and medium enterprises. CRM solutions are invaluable no matter what the economic situation as they provide a centralised source of information across organisations which subsequently improve efficiency and effectiveness.

Here’s an example of how a CRM system typically works in a marketing department of a small to medium sized business:

Within the CRM system you can create marketing campaigns and once set up, you can assign a budget, create a schedule and log hours spent on the project. This is an extremely useful tool as it can allow you to track all effort and expenditure put into a campaign. It also provides a central hub of information which others can access if they need to.

Once a campaign has been created, leads which have been generated can be entered into the CRM system. In order to enter a lead, some of the information created by the campaign, such as company name and address, contact details and web address will need to be utilised. Leads can also be rated according to the viability of the source and also the potential of the lead i.e. how big the potential business is from the company, this can help your Sales teams to prioritise leads accordingly.  Once a lead has been input into the CRM system, an email can be sent to the contact informing them about your company. The CRM system will store all communications you have with a lead, subsequently improving efficiency. Having created a lead, you can reassign it to a member of your Sales team, who will automatically receive notification of this.

The CRM system also has the functionality to generate reports which will show you how successful your campaigns have been. The reports can show how many leads have been generated per marketing campaign along with how many of the leads were converted into business, relative to the amount of potential business lost.

However, it is not only within Marketing that CRM systems can have a significant impact, they can improve the quality of leads and the quality of information for sales people, they can also increase the number of closed deals, thus improving the profitability of your business – something everyone wants in a slowing economy.

For more information about CRM, please contact Concentrix on 01509 410500 or email [email protected].

Leading Midlands IT Companies Intergrate

Leicestershire-based computer systems and business solutions provider Taylor Made Technology Ltd (TMT), acquired in 2007 by Concentrix, has now been fully integrated within the Concentrix company structure.

Former TMT staff have transferred to Concentrix head offices in Mountsorrel, near Loughborough. The two companies now operate under one name: Concentrix Ltd.

Concentrix is a leading UK business management and CRM software specialist. TMT and Concentrix had been working closely together for almost 1 year, culminating in the acquisition in December 2007. Since then, through sharing their skills and knowledge, the two companies have grown from strength to strength.

Concentrix Ltd now delivers highly complementary products with a powerful synergy, offering a comprehensive range of software applications, hardware, services and support. The integration gives Concentrix a strong local presence which complements their national coverage.

 

Asked how the integration will affect their customers, Roger Peacock, Concentrix Director of Operations said, “by fully integrating the two companies, we’re delivering significant benefits to our customers, old and new. Local customers, as well as those further afield, now have access to outstanding levels of expertise, from programming and technical skills to training and project management, all under one roof. What’s more, we can offer total solutions to meet the precise needs of their businesses – a full range of business software, the hardware and networks to run it, plus support, maintenance, and everything else in-between.”

Concentrix has grown steadily over the past few years, and the integration forms part of a long-term expansion strategy for the business. Commenting on the growth, Ian Dawkins, Concentrix Managing Director commented, “Concentrix has steadily expanded because we supply products and services which deliver genuine benefits to businesses and we combine these with a highly professional approach and a close working relationship with our customers. It also helps that we’re product agnostic, so people trust us to provide the most suitable solution for their business needs.”

Background Information:

Concentrix is a leading UK independent customer relationship management (CRM) specialist, business management software and IT solutions provider. Founded in 1999, Concentrix helps companies increase competitiveness, profitability and customer satisfaction by improving business processes, systems and IT.

In 2007, Concentrix acquired Taylor Made Technology Ltd (TMT), a leading provider of Sage software. Established in 1989, Taylor Made Technology Ltd (formerly Taylor Made Training) supplied IT solutions to a variety of industry sectors throughout the East Midlands.  The acquisition expanded the Concentrix product portfolio to include the full range of Sage Accounting, Sage Finance and Sage Enterprise products, as well as hardware and networking solutions.

Concentrix is a Microsoft Gold Certified Business Partner, an Accredited Sage Business Partner and FrontRange Premier Partner.

Have you ever questioned the competency of your suppliers? With Concentrix there is no need to as their ability has been recognised and rewarded by the creators of the software which they provide.

Concentrix, a leading UK independent CRM and business management solutions specialist is a Microsoft Gold Certified Partner" . Concentrix has demonstrated expertise with Microsoft technologies and proven ability to meet customers’ needs. As a result of being a Microsoft Gold Certified Partner, Concentrix receive a variety of benefits, including access, training and support, which they can pass onto their customers, giving them a competitive advantage.

Concentrix is also an Accredited Sage Business Partner and a FrontRange Premier Partner. Concentrix have worked with Sage for many years, supplying Sage CRM as well as Saleslogix to a variety of businesses across the UK. Their recent acquisition of TMT has added Sage Line 100 and Sage 200 to the portfolio of Sage products already supplied. Concentrix’s Accredited Sage Business Partner status means they can supply high levels of support to all Concentrix customers that use Sage products. It also means they have direct access to key contacts throughout the Sage organisation including software programmers and developers.

Being a FrontRange Premier Partner means Concentrix has full accreditation to offer installation, maintenance and support for the FrontRange GoldMine and Heat suite of products. Concentrix’s FrontRange Premier Partner training and certification included sales and sales engineer courses, as well as technical courses. 

Concentrix have proven to the manufacturers that they have the relevant skills to help you implement their solutions and subsequently improve the efficiency and effectiveness of your business operation.  For more information about how to increase the productivity of your company and any of the solutions provided by Concentrix please call: 01508 410500 or email: [email protected].