Concentrix has released a new case study on CRM in higher education. One of a series of CRM case studies, the new article focuses on Darlington College, one of the largest Further Education Colleges in the North of England. It explains how Darlington College deployed Microsoft Dynamics CRM to help them engage more effectively with the local business community, streamline internal processes and increase competitiveness against other training providers.
Like many other colleges, Darlington College needed to maintain focus on their core student base. However, with increased competition from private training providers, the college also put great importance on engaging with the local business community to provide training for employees. The addition of a CRM system was an essential factor in Darlington College's drive to extend and improve business performance, primarily within Employer Engagement.
Commenting on the case study, John Odell, senior CRM consultant said “Concentrix has successfully deployed CRM systems in a variety of educational establishments. Darlington College is a great example – the CRM system helped them achieve excellent results in terms of employer engagement, and helping towards an outstanding Ofsted report”.
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