Here’s a guest post by Concentrix Senior CRM Consultant John Odell:
This recession/economic downturn (call it what you will) is killing me. The "problem" is that we are so busy! Nice problem to have, indeed. And now that we in the UK are (apparently) coming out of downturn things will only get busier and 2010, and 2011 already looks hectic (for all the right reasons).
Over the past few months many businesses that had reigned in spending have started to re-initiate projects. There is a sense of relief that conditions are improving and businesses that have survived and strengthened realise that now is the time to consolidate and proactively attack their market. For CRM and ERP specialists, this means more work as business system such as CRM, finance and ERP are crucial enablers to growth and "aggressive" sales and marketing activity.
At Concentrix we find ourselves in this same position. We have continued to grow throughout the last two years as many of our competitors' businesses have failed. Only this week a rival near to our South West office has closed their doors, and we have been able to swiftly engage with and pick up many of their former customers - providing them with the support they need for their systems and adding more growth for us at the end of what, for many, has been a "difficult" year.
I have noticed that more and more people that I'm seeing are buying in to one of CRM software's key strengths: data aggregation. This where CRM gathers information from other business systems and: presents a single customer view for sales, marketing and customer service staff; identifies cross-sell opportunities; enables detailed segmentation and highly targeted messaging by marketing; provides a single source and tool for analysis and reporting. If you like a buzzword, then the one for this is "leveraging" - squeezing all the value out of your data.
As for keeping busy and growing through tough economic circumstances, my opinion is that you need to be a little bit better than your competition and work a lot harder and a lot smarter. We can help with the latter, so please get in touch to find out what we can do to help...
And if you are looking for a job in a growing company helping people to improve their businesses we are always recruiting good people to meet the demand - please check out our career opportunities by taking a look at the Concentrix Job Vacancies ...
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